Motea
Motea
Project overview:
Project overview:
MoTea is a bubble tea and mochi café brand founded in 2020. The brand grew rapidly and now operates across 10 locations in 4 cities. As the sole graphic designer, I was responsible for all visual output across the franchise, maintaining a consistent brand identity across every location.
MoTea is a bubble tea and mochi café brand founded in 2020. The brand grew rapidly and now operates across 10 locations in 4 cities. As the sole graphic designer, I was responsible for all visual output across the franchise, maintaining a consistent brand identity across every location.
Problem:
Problem:
Prior to the rebrand, the design assets lacked consistency, making the brand feel disconnected and difficult to recognize. MoTea needed new assets that followed the new brand guidelines.
Prior to the rebrand, the design assets lacked consistency, making the brand feel disconnected and difficult to recognize. MoTea needed new assets that followed the new brand guidelines.
What I did:
What I did:
I used the new brand guidelines to create and update a range of assets, including social media designs, menus, banners, emails, and other promotional materials. The goal was to apply these guidelines to all marketing materials, creating a clean and consistent brand experience.
I used the new brand guidelines to create and update a range of assets, including social media designs, menus, banners, emails, and other promotional materials. The goal was to apply these guidelines to all marketing materials, creating a clean and consistent brand experience.
Social media design:
Social media design:
I created a range of social media designs for the café’s official Instagram, as well as creative ads for Facebook and Instagram. These achieved an estimated 2% conversion rate. I collaborated closely with the performance marketer and social media manager. The goal was to create engaging, consistent designs that would attract more customers to the business.
I created a range of social media designs for the café’s official Instagram, as well as creative ads for Facebook and Instagram. These achieved an estimated 2% conversion rate. I collaborated closely with the performance marketer and social media manager. The goal was to create engaging, consistent designs that would attract more customers to the business.
Menu design:
Menu design:
I redesigned the café menu to support a brand refresh and the launch of new items. I created versions for both print and social media, ensuring the design stayed consistent across all customer touchpoints.
I redesigned the café menu to support a brand refresh and the launch of new items. I created versions for both print and social media, ensuring the design stayed consistent across all customer touchpoints.
Promotional materials:
Promotional materials:
I collaborated with the marketing team to create a range of design assets for campaigns and seasonal promotions, including email designs, banners, seasonal stickers, and social media ads, ensuring the visuals supported promotional goals and brand consistency.
I collaborated with the marketing team to create a range of design assets for campaigns and seasonal promotions, including email designs, banners, seasonal stickers, and social media ads, ensuring the visuals supported promotional goals and brand consistency.
Key takeaways
Key takeaways
This design project exemplifies how I can create brand-consistent design assets for a business. Overall, this project taught me a lot about building brand consistency from scratch and independently owning the full output, from the initial concept through to print production.
This design project exemplifies how I can create brand-consistent design assets for a business. Overall, this project taught me a lot about building brand consistency from scratch and independently owning the full output, from the initial concept through to print production.