Motea
Motea
Project overview:
Project overview:
MoTea is a bubble tea and mochi café brand founded in 2020. The brand grew rapidly and now operates across 10 locations in 4 cities.
As the sole graphic designer, I was responsible for all visual output across the franchise; social media graphics, menus, packaging, banners, and promotional materials, maintaining a consistent brand identity across every location.
MoTea is a bubble tea and mochi café brand founded in 2020. The brand grew rapidly and now operates across 10 locations
in 4 cities.
As the sole graphic designer, I was responsible for all visual output across the franchise; social media graphics, menus, packaging, banners, and promotional materials, maintaining
a consistent brand identity across every location.
Problem:
Problem:
MoTea had launched a new brand design. Prior to the rebrand, the design assets lacked consistency. They needed to design
new assets following the rebranded design.
MoTea had launched
a new brand design. Prior to the rebrand, the design assets lacked consistency. They needed to design new assets following the rebranded design.
What I did:
What I did:
I used the new brandbook
to create a range of cohesive assets, including social media designs,
menus, banners, emails,
and other promotional materials.
I used the new brandbook to create a range of cohesive assets, including social media designs, menus, banners, emails, and other promotional materials.
Social media design:
Social media design:
I created a range of social media designs for an official café’s Instagram
and for creative ads on Facebook and Instagram that achieved estimated ~2% conversion rate, collaborating closely with performance marketer and SMM.
The goal was to create both engaging and consistent designs that can attract
more customers for business
I created a range of social media designs for
an official café’s Instagram and for creative ads
on Facebook and Instagram that achieved estimated ~2% conversion rate, collaborating closely with performance marketer and SMM. The goal was to create both engaging
and consistent designs that can attract more customers
for business
Menu design:
Menu design:
I redesigned the café menu to support a brand refresh and the launch of new items. I created versions for both print and social media, ensuring the design stayed consistent across all customer touchpoints.
I redesigned the café menu to support a brand refresh and the launch of new items. I created versions for both print and social media, ensuring the design stayed consistent across all customer touchpoints.
Promotional materials:
Promotional materials:
I collaborated with the marketing team to create a range of design assets for campaigns and seasonal promotions, including email designs, banners, seasonal stickers, and social media ads, ensuring the visuals supported promotional goals and brand consistency.
I collaborated with the marketing team to create a range of design assets for campaigns and seasonal promotions, including email designs, banners, seasonal stickers, and social media ads, ensuring the visuals supported promotional goals and brand consistency.
Key takeaways
Key takeaways
This design project exemplifies how can I create a brand-consistent design assets
for a business. Overall this project taught me a lot about building brand consistency
from scratch and owning the full output independently from the initial concept through
to print production.
This design project exemplifies how can I create a brand-consistent design assets for a business. Overall this project taught me a lot about building brand consistency from scratch and owning the full output independently from the initial concept
through to print production.
This design project exemplifies how can I create a brand
consistent design assets for a business. Overall this project taught me a lot about building brand consistency
from scratch and owning the full output independently from the initial concept through
to print production.
Contact me
Contact me