Knight Academy
Knight Academy
Project overview:
Project overview:
Knights Academy is a medieval martial arts school based in Toronto,
with branches across Canada. I created a landing page that stands out
from competitors and solves students’ pain points.
Knights Academy is a medieval martial arts school based in Toronto, with branches across Canada. I created a landing page that stands out from competitors and solves students’ pain points.
Problem:
Problem:
Knight Academy needed to have a unique branding and a landing page design that stands out from competitors, with an active community of students, to attend events.
Knight Academy needed to have a unique branding and
a landing page design that stands out from competitors, with an active community of students, to attend events.
What I did:
What I did:
I introduced an event and community page, to make students more engaged in Academy activities and created a unique design that reflects the school’s medieval authenticity and is unique from competitors
I introduced an event and community page, to make students more engaged in Academy activities and created a unique design that reflects the school’s medieval authenticity and is unique from competitors
Event calendar
Event calendar
Event calendar offers a range of events from Knights Academy or independent organizers to support a community of enthusiasts of medieval martial art. The event is presented in list form and allows users to post an event.
Event calendar offers a range of events from Knights Academy or independent organizers to support a community of enthusiasts of medieval martial art. The event is presented in list form and allows users to post an event.
Community
Community
In a community page my goal was to make students to feel engaged and motivated, so I created a ranking of Champions, the best student of the Academy,
each gets rewarded with a medieval knight nickname. A user can see
either best knights of the month or all time. This would motivate students
to attend Academy's events to climb the leaderboard.
In a community page my goal was to make students to feel engaged and motivated,
so I created a ranking of Champions, the best student of the Academy, each gets rewarded with a medieval knight nickname. A user can see either best knights of the month or all time. This would motivate students to attend Academy's events to climb the leaderboard.
Why I chose this design concept
Why I chose this design concept
After researching 10+ websites of medieval martial arts schools,
most popular visual choices were using large action and real photos,
white background, black text, serif and bold typography,
with overall loud and tough tone of voice.
A complete opposite direction was chosen to achieve a unique design.
Colourful, bright, medieval elements, instead of real action photos,
I only used medieval illustrations.
After researching 10+ websites
of medieval martial arts schools,
most popular visual choices were using large action and real photos, white background, black text, serif and bold typography, with overall
loud and tough tone of voice.
A complete opposite direction was chosen
to achieve a unique design. Colourful, bright, medieval elements, instead of real action photos, I only used medieval illustrations.
Key takeaways
Key takeaways
This design project showed how important is to research and understand user's pain point is before starting a design process. Visual decisions should not come only from aesthetics, moreover to serve a function and solve a problem. It was an extremely interesting creative field to research and a blast to find unorthodox design choices.
This design project showed how important is
to research and understand user's pain point
is before starting a design process. Visual decisions should not come only from aesthetics, moreover to serve a function and solve a problem. It was an extremely interesting creative field to research and a blast to find unorthodox design choices.
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