Knight Academy
Knight Academy
Project overview:
Project overview:
Knight Academy is a medieval martial arts school based in Toronto, with branches across Canada. I created a landing page that stands out from competitors and addresses students’ pain points.
Knight Academy is a medieval martial arts school based in Toronto, with branches across Canada. I created a landing page that stands out from competitors and addresses students’ pain points.
Problem:
Problem:
Knight Academy needed a distinct brand identity and a landing page that stood out from competitors. The site also needed to support an active student community and encourage participation in events.
Knight Academy needed a distinct brand identity and a landing page that stood out from competitors. The site also needed to support an active student community and encourage participation in events.
What I did:
What I did:
I introduced event and community pages to increase student engagement in academy activities and created a distinctive design that reflects the school’s medieval character.
I introduced event and community pages to increase student engagement in academy activities and created a distinctive design that reflects the school’s medieval character.
Event calendar
Event calendar
The event calendar features events from Knight Academy and independent organizers, supporting a community of medieval martial arts enthusiasts. Events are displayed in a list format, and users can submit their own events.
The event calendar features events from Knight Academy and independent organizers, supporting a community of medieval martial arts enthusiasts. Events are displayed in a list format, and users can submit their own events.
Community
Community
On the community page, my goal was to make students feel engaged and motivated. I created a Champions ranking that highlights the academy’s top students, each of whom receives a medieval knight nickname. Users can view the best knights of the month or all time, encouraging participation in academy events and helping them climb the leaderboard.
On the community page, my goal was to make students feel engaged and motivated. I created a Champions ranking that highlights the academy’s top students, each of whom receives a medieval knight nickname. Users can view the best knights of the month or all time, encouraging participation in academy events and helping them climb the leaderboard.
Why I chose this design concept
Why I chose this design concept
After researching more than 10 medieval martial arts school websites, I found that the most common visual choices were large action photographs, white backgrounds, black text, and bold serif typography, all contributing to a loud, tough tone of voice. I chose the opposite direction to create a distinctive design: colourful medieval elements and illustrations in place of action photography.
After researching more than 10 medieval martial arts school websites, I found that the most common visual choices were large action photographs, white backgrounds, black text, and bold serif typography, all contributing to a loud, tough tone of voice. I chose the opposite direction to create a distinctive design: colourful medieval elements and illustrations in place of action photography.
Key takeaways
Key takeaways
This project showed me how important it is to research and understand users’ pain points before starting the design process. Visual decisions should not be driven by aesthetics alone; they should also serve a function and solve a problem. It was an especially interesting creative field to explore, and I enjoyed finding unconventional design choices.
This project showed me how important it is to research and understand users’ pain points before starting the design process. Visual decisions should not be driven by aesthetics alone; they should also serve a function and solve a problem. It was an especially interesting creative field to explore, and I enjoyed finding unconventional design choices.